Beyoncé marked a milestone moment for her genre-crossing endeavors with a vibrant social media showcase over the weekend, celebrating the trailblazing success of her country album, “Act II: Cowboy Carter.” This record, which includes a special touch by her six-year-old daughter Rumi, has made music history since its March 29 release.
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At 42, Beyoncé becomes the first Black woman to claim the number one spot on the country charts, an achievement she honors with a visual nod to pioneer Linda Martell. This homage was evident in her choice of attire, featuring Martell’s iconic “Color Me Country” album, symbolizing respect for the pathbreakers who have paved the way in the industry.
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On social media, Beyoncé’s ensemble was a mix of casual elegance and fashion-forward flair. She paired a tailored T-shirt, featuring the cover of Linda Martell’s “Color Me Country,” with high-waisted knit shorts and thigh-high boots, offering a glimpse of her fit physique. To elevate the outfit, she donned a plaid coat that interweaves country roots with modern sophistication. Her iconic blonde curls and a subtle makeup palette complemented the look alongside layered necklaces and stylish aviator sunglasses.
Amid fan excitement and clamor for a tour, “Act II: Cowboy Carter” saw Beyoncé collaborating with Martell on the standout single, “Sweet * Honey * Buckiin’ with Shaboozy.” The album’s success extended to other chart-topping hits like “Texas Hold ‘Em,” which, after dominating the number one position, is now a runner-up on the Billboard Hot 100 and maintains a stronghold at the top of the Hot Country Songs chart.
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“Sixteen Carriages,” another feature from the album, saw a top ten debut on the country charts and remains strong on the Hot 100. Public favor has also surged for tracks like “II Most Wanted” featuring Miley Cyrus and Beyoncé’s take on “Jolene,” which received a personal nod from Dolly Parton herself.
The impact of “Act II: Cowboy Carter” is not confined to musical accolades. The single “Levii’s Jeans” became a commercial catalyst for its namesake, Levi Strauss & Co, driving up a significant increase in both foot traffic and shares post-album release.
More than just an album release, “Cowboy Carter” is a cultural touchstone, with tracks like “Bodyguard” and the re-imagined Beatles’ classic “Blackbird,” featuring a collaboration with Tanner Adell, Brittney Spencer, Tiera Kennedy, and Reyna Roberts, resonating with audiences. Paul McCartney himself has praised Beyoncé’s rendition of “Blackbird.”
The single Levii’s Jeans, landed at number 16. The single has been a boon to the jeans maker. One week after Cowboy Carter’s release, Levi Strauss & Co reported a 20-percent increase in foot traffic in its US stores, and enjoyed a 20-percent increase in its share price
The ripple effect of Beyoncé’s “Cowboy Carter” goes beyond critical acclaim—it’s a commercial powerhouse with 18 tracks making waves on the Billboard Hot 100, embodying the singer’s ethos of breaking barriers and setting new industry standards.
