Full Speed Style: Rihanna’s Sаvаge X Fenty Hinting at High-Octane Collection

In a smartly orchestrated move to create buzz for her Sаvаge X Fenty clothing line, Rihanna teased fans with a video that exuded a high-octane racing vibe. Released on the brand’s Instagram page to 5.1 million followers, the clip was a sleek concoction of Rihanna’s iconic style merged with a racetrack aesthetic.

Rihanna’s look was completed with pieces from her own brand: a black bustier top and trousers that belong to her sport collection, all stamped with the boldness of racing motifs. Transitioning through poses, the backdrop shifted, echoing the dynamism of her brand’s latest offering—which promises motor-inspired designs perfect for “living in the fast lane.”

As Rihanna struck a pose with flair, donning sunglasses and wrapped in a long, checkered coat, the video promised fans a taste of her brand’s new collection with the phrase “Sаvаge X Fenty by Rihanna FULL SPEED.” This tease comes just in time, as her fans eagerly await her halftime show performance at the upcoming Super Bowl LVII at State Farm Stadium in Glendale, Arizona.

Sаvаge X Fenty has expanded its repertoire since 2018, now featuring not just lingerie but sports and loungewear that bear the unmistakable stamp of Rihanna’s edgy design sensibilities.

The much-anticipated Super Bowl event will array the Philadelphia Eagles against the Kansas City Chiefs. The event will be embellished with performances by Chris Stapleton who will deliver “The Star-Spangled Banner,” Babyface with “America The Beautiful,” and Sheryl Lee Ralph singing “Lift Every Voice And Sing,” amidst a commemorative flyover celebrating half a century of women pilots in the U.S. Navy.

With Roc Nation at the helm of the halftime show’s production for the fourth consecutive year, and Rihanna balancing her career with her role as a mother to her son with partner ASAP Rocky, the multifaceted entrepreneur and entertainer continues to race full speed ahead in her illustrious and ever-expanding career.